DWR Executive Search has been retained to find an exceptional, experienced Marketing Manager to lead and grow the already active marketing department of a well-known and very popular internationally renowned fast-food restaurant chain.

This position is only open to citizens of Ghana and the wider Ghanaian diaspora, and is a full-time, on-site role based at the employer’s offices in Accra. Suitable candidates will possess an impressive and progressive work history and be able to demonstrate a high degree of multi-functional marketing skills gained primarily from a background in the FMCG, Retail and/or Hospitality sectors, and with exemplary talent in both traditional and digital marketing techniques.

Overview:

My client is a household name and recognised globally as one of the world’s leading and most enjoyed fast-food restaurant chains. With over 26,000 outlets in 150 countries and a global workforce in excess of 800,000, they are expanding rapidly in Ghana with aggressive and exciting plans for further growth across the country. Currently operating 34 branches here and employing 1200 staff nationally, they already command a dominant position, but require a dynamic and visionary marketing manager to join their busy marketing team and bring leadership, inspiration and innovation. With the highest levels of professionalism and enthusiasm, the ideal candidate will be an energetic, always alert, inspired individual committed to their career in marketing and extremely efficient and knowledgeable in social media, the business climate in Ghana and the developing trends especially among the youth and young adult population.

Main duties of the role:

For your application to be considered, you must have extensive experience and superior skills in: –

• The development and execution of comprehensive marketing strategies that maximise company profitability and achieve annual budget targets.
• Managing projects, campaigns, and marketing initiatives from conception to execution to completion, ensuring all activities adhere to approved budgets.
• Utilising market research, analysis and competitive intelligence to develop effective marketing materials and strategies that promote the brand for maximum impact, differentiating it from competitor offerings, and consistently researching products, services, and industry trends to identify new growth opportunities and innovative marketing approaches.
• Designing and overseeing the implementation of brand-compliant artwork within a two-week timeline for promotional activities, and both managing and contributing to the creative artwork processes, ensuring alignment with brand standards and strategic objectives.
• Collaborating with cross-functional teams to improve customer experience, conversion rates, and retention strategies whilst developing and implementing the company’s marketing calendar, including media plans and competitive analysis.
• Supporting new business pursuits by defining activities, estimating resources, and contributing to strategic initiatives.
• Effectively deploying internet, social media, email marketing, collateral, merchandise, and other communication channels with support from the corporate team, and taking ownership of local brand responsibilities, managing all aspects of social media presence including “Google my business”, taking responsibility for all digital aspects relating but not limited to customer feedback and complaints, which should be resolved and/or answered within 24 hours after posting.
• Planning and executing marketing events in coordination with restaurant operations, ensuring alignment with brand objectives, driving store-level local store marketing (LSM) initiatives to enhance local brand presence and sales performance, and collecting and analysing data to optimize marketing programs that demonstrate measurable sales growth.
• In addition to maintaining and building upon relationships with customers, suppliers and service providers, sustain contact with all departmental and other line managers on matters concerning marketing and related issues and, where necessary, completing additional tasks and assignments as may be delegated by senior management from time to time, whilst acting with integrity at all times.

To be successful in this role, you will be a hands-on character who is both proactive and reactive in a constantly evolving and expanding environment: You will be both a strong and popular people-manager and a highly valued team player, but also an accomplished and self-disciplined marketing manager capable of taking the initiative and carrying tasks through to completion without supervision. You encourage efficiency, inspiring those around you to work together toward a common goal, and nurturing mutual respect through the leadership style that you can bring to this important and essential role while motivating your colleagues in an atmosphere of innovation and imagination.

Conditions:

This is a position open only to citizens of Ghana and the wider Ghanaian diaspora. The employment package offers a salary commensurate with the role and a candidate’s experience, and the benefits include a generous monthly fuel card allowance, employer provident pension fund contribution (5% of annual gross salary), medical compensation, and an outstanding KPI-based annual bonus of 3 months gross salary. These and other details will be discussed at the client interview stage. As an important position that carries a high degree of responsibility, it is a prerequisite that applicants possess the required skills and experience to be considered. PLEASE therefore do not apply unless you have the demanded competencies and a verifiable and solid background in the specified functions of the job.

Application Process:

If you meet the criteria for this position and wish to submit an application, in the first instance please send your CV (in Word or PDF) to [email protected] quoting the role you are applying for in the subject box. You are welcome to include a Covering Letter in support of your application. Selected candidates will be contacted by email and sent a Candidate Questionnaire, which must be completed in full to be progressed to the next stage. If chosen, you will be invited to an initial interview with DWR. If shortlisted, the following stage will be an interview with the employer.

Applications for this role will close by 31^st August 2024. Although every effort is made to respond to all applicants, due to the volume of replies it is not always possible to do so. If you don’t receive an acknowledgement by the 15^th September 2024, then regrettably your application has not been successful on this occasion.

You are encouraged to connect with DWR on LinkedIn and to then join the DWR Executive Group. Applicants are invited to read the link below and to subscribe to the DWR Newsletter

The Perfect CV – But who for? The Candidate or the Company?

Equal Opportunities:

DWR does not discriminate in the acceptance or referral of candidates on the basis of race, colour, religion, gender, age, national origin, marital status, disability, or any other protected characteristic. By applying for this position, candidates agree to respect these standards and be observant of the internationally accepted guidelines governing equality and inclusiveness in the workplace aimed at eliminating racism, discrimination and hate speech throughout every level of society.

DWR Executive Search is appointed by the employing company as their Executive Search Partner for this position. The client’s name will remain confidential until applicants have been shortlisted to the client interview stage.