For a group of 3 Luxury Business-Class Hotels (Expatriate Applicants Only).

DWR Executive Search has been retained to find a Director of Sales and Marketing with specific and extensive experience in the 4 and 5-star hotel sector and a flare for digital and traditional marketing techniques. This position is for expatriate applicants only and is an on-site role based in Accra, Ghana with a salary of USD$6000pm.

Employer Overview:

With a solid history and prestigious reputation, my client is an established and leading indigenous organisation in West Africa. Comprising 5 subsidiaries, their luxury hotels are a major part of their business, internationally recognised and of a supreme standard. From the outstanding services they provide to the highest levels of comfort, their meticulous attention to detail and their record of excellent customer satisfaction, my client stands out as a premier provider in Ghana’s first-class accommodation and hospitality sector.

As a full luxury concierge service and property management company, which focuses on providing world-class professional services to its individual and corporate clientele, the Director of Sales & Marketing will work across their three premier-class hotels located in prime areas of Ghana’s capital city, Accra, and take full responsibility for developing and implementing marketing strategies to drive business goals in international markets.

Core Duties of the Role:

The successful applicant will:

• Create, implement and manage global marketing campaigns.
• Plan and develop marketing strategies for the promotion of the three hotels at an international level and tailored to specific target markets.
• Conduct research and analysis to identify market trends, market entry opportunities, customer needs and competitive landscapes across international markets.
• Develop, broaden and maintain brand positioning and messaging for international markets.
• Create compelling local and international marketing content including advertisements, social media campaigns, email marketing and website content, etc.
• Through research and communication, identify and evaluate partners in international markets.
• Develop and execute digital marketing strategies to increase brand awareness and global visibility.
• Drive traffic and leads from international markets.
• Develop the brand’s international communication strategy.
• Utilise Search Engine Optimization (SEO) to gain maximum exposure and response.
• Develop and manage marketing budgets for international markets.
• Identify, develop and maintain productive relationships with prospective, new and existing international clients.

Essential Requirements:

Before applying for this opportunity, please ensure you can satisfy ALL the following key elements.

•          Bachelor’s Degree in Marketing (or similar qualification appropriate to the role)

•          Proven experience as a Director of Sales & Marketing with a verifiable track record from within the hotel and hospitality sector (preferably including both luxury and domestic hotel categories)

•          International experience in developing and executing marketing campaigns across various channels including digital and traditional

•          At least 2 years’ experience in international marketing development and implementation in a four- or five-star hotel (especially in the business-class or city/boutique category).

•          Excellent communication skills (fluent written and spoken). Preference will be given to bilingual candidates (Native English with French or one other European language)

•          Prior experience of working in West Africa would be an added advantage.

Key Skills:

To be successful in this role and for you application to be considered, you will need to demonstrate a highly developed understanding of key-market international development in the hotel sector, and be an expert in –

• Content creation
• Research
• Branding
• Digital and traditional marketing methods
• Marketing campaign strategies
• Business development and sales

You will be a strategic thinker with a natural aptitude for creativity and innovative approaches. Analytical, committed, reliable and focused you will thrive in both a team environment as well as working under your own initiative.

This role will suit an energetic, conscientious, outgoing and courteous individual who values a 5* luxury market setting, is enthusiastic about their work and who possesses an in-built understanding of business relations and global marketing strategies. In order to level up their management and executive gender diversity targets, the client is especially keen to attract applications from suitably qualified female candidates.

Conditions:

This is an expatriate position and is offered on a single person basis. The employment package will offer a NET salary in the region of USD$6000pm and includes own private accommodation, health insurance, daily meal allowance, transportation, relocation flight and work permit, a generous leave entitlement with a flight home once a year, and other benefits. Details will be discussed at the client interview stage. As an important position that carries a high degree of responsibility, it is a prerequisite that applicants possess the required skills and experience to be considered. PLEASE therefore do not apply unless you have the competencies specified and have a verifiable and solid background in International Sales and Marketing from within the 4 and 5-star hotel sector.

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Application Process:

If you meet the criteria for this position and wish to submit an application, in the first instance please send your CV (in Word or PDF) to [email protected] quoting the role you are applying for in the subject box. You are welcome to include a Covering Letter in support of your application. Selected candidates will be contacted by email and sent a Candidate Questionnaire, which must be completed in full to be progressed to the next stage of shortlisting. If chosen, you will be invited to an initial interview with DWR (probably via WhatsApp video link). If shortlisted, the next stage will be an interview with the client via Teams or Zoom.

Applications for this role will close by 31^st May 2024. Although every effort is made to respond to all applicants, due to the volume of replies it is not always possible to do so. If you don’t receive a reply by the 15^th June 2024, then regrettably your application has not been successful on this occasion.

To help with early and ongoing communications, you are encouraged to connect with DWR and to then join the DWR Executive Group on LinkedIn

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Equal Opportunities:

DWR does not discriminate in the acceptance or referral of candidates on the basis of race, colour, religion, gender, age, national origin, marital status, disability, or any other protected characteristic. By applying for this position, candidates agree to respect these standards and be observant of the internationally accepted guidelines governing equality and inclusiveness in the workplace aimed at eliminating racism, discrimination and hate speech throughout every level of society.

DWR Executive Search is appointed by the employing company as their Executive Search Partner for this position. The client’s name will remain confidential until applicants have been shortlisted to the client interview stage.

DWR Executive Search is appointed by the employing company as their Executive Search Partner for this position. The client’s name will remain confidential until applicants have been shortlisted to the client interview stage.